The idea
One repo for our marketing efforts
A single marketing repo holding docs, skills, landing pages, services and transforms.
- Default to this repo. Can be moved out later if we ever need to.
- We consolidate as we go. As things are brought in, we delete them from the other places they used to live.
- Dispatcher is different enough that it will remain seperate
The bet
Co-locating the code, the scouts that generate recommendations, and the knowledge they draw from means we go from idea to shipped in one place. It will also be clearer for humans where things live.
How it works
Workflow Overview
Knowledge base
Brand & design guidelines
Customer research
Holiday schedule
MCPs
Snowflake
Ahrefs
Amplitude
Blueshift
informs every scout
Examples Scouts
Email scout
SEO scout
Google Ads scout
Social
Google Travel
analyze
Ideas proposed to the team
Actionable ideas routed to Github Issues for Spec Driven Development flow.
accepted
Dispatcher
Fully Automated execution, picks up approved issues and does the work.
LLM Augmented Implementation
For work that isn't a fit for the dispatcher — a teammate picks up the issue and executes.
Human review
A person checks the work before it goes live. Some issues get surface level verification. Some get deeper verifcation.
published
Emails
Landing pages
Social posts
Dashboards
measure
Analyze performance of the change
Did it move the metric? Findings feed back into the knowledge base and the next round of ideas.
Roadmap
Phase 1
The first wave of what moves into the monorepo.
Knowledge base
Content & reporting
- Content calendar as HTML (migrated from Monday)
- Reporting / dashboards
- Presentations — including demos
- Specs & implementation plans
Brand guidelines
- Design
- Animations
- Text
- HTML presentation formatting
Customer research
- Archetypes
- Jobs to be done (JTBD)
Carrier onboarding
- Carrier onboarding checklist
Channels
- Skill: Generate HTML template from a brief
- Scout: Reviews existing transaction email performance and recommends changes
SEO
- Scout: SEO/AI improvements by page
- Skill: Noindex / index a landing page
- Skill: Generate llms.txt
Paid acquisition
- Skill: Download current config from Google Ads & Bing
- Scount: Recommend improvements to Google Ads and Bing
- Skill: Update Google Ads and Bing configurations
Social
- Skill: Generate Instagram post from a GitHub issue
- Skill: Generate TikTok post from a GitHub issue
Google Travel
- Scout: Google Travel opportunities
Roadmap
Phase 2 — the bigger moves Planned
Larger systems and surfaces we bring in once the foundation is solid.
Systems
- Google Partner
- Messaging
- SDTP
Web pages
- Nexus
- Blog
- Maverick
- LLM-forward prototype
Scope
What stays out — and what we're still exploring
Keep separate
Dispatcher stays in its own repo.
Research
- Do we need search for knowledge base?
- Any improvements to deployment technology to make this work?